Make it Personal — Organic + You

Welcome to June's first digital marketing tip from Yellow Finch Social Co., your go-to creative studio for small business social media success. At Yellow Finch, we believe the foundation of effective content strategy is genuine connection.

In the world of content creation, it's easy to get swept up in Instagram trends, social media algorithms, and follower counts. But whether you're a new entrepreneur or a seasoned small business owner, here's your SEO-friendly reminder:

Make it personal.

Why? Because authentic content drives engagement. When people connect with your story, they stay. They follow. They buy. That’s how you build a loyal audience and boost organic reach.

This June, here are 4 ways to humanize your brand and drive organic social media growth:

• Show up consistently in Instagram Stories or Reels

• Re-introduce yourself with a personal post

• Share behind-the-scenes moments from your business

• Talk about your brand’s mission and "why"

Organic social media marketing works best when your audience feels like they know you. Personal content boosts trust, and trust builds conversions.

You don’t need perfect Canva graphics or viral hashtags to grow online. You just need clarity, consistency, and you.

So go ahead—make it personal. Because real, organic growth starts with real people.

Stay tuned for more small business social media tips from the Yellow Finch Social Co. team!